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Australia: Renewable Energy Super Power?

Tuesday, February 04, 2020 - Kim Brebach

Australia: Renewable Energy Super Power

While PM Scott Morrison and his coal-cuddling colleagues defend their use of accounting tricks, action by others will deliver Australia's Paris emission reduction targets a whole five years earlier. I chart this surprising development, lamenting that Scotty from Marketing will likely take full credit, anyway.       
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3 Reasons why Great Content must be Disruptive

Saturday, January 18, 2020 - Kim Brebach

Why Great Content Must be Disruptive | Technoledge

If you have a super smart, cut-through technology, the last thing you want is for your targets to think it's unoriginal or 'me too'. So why would you want your content to be? Sure, not every technology is truly disruptive but, if you want to cut through with targets, your content must be. We explore why and how to do it.     Read more


Renewable Energy – The Bubble Bursts

Friday, January 10, 2020 - Kim Brebach

Renewable Energy – The Bubble Bursts

Prime Minister Morrison has failed to come up with an energy policy, and left the industry in deep despair. Now events have overtaken the PM and left him in their dust, while smart entrepreneurs and investors forge ahead on their own. I chart the saga in despair. myself.  Read more


Ambiguity Rocks in Marketing - so says Doug Kessler

Monday, November 18, 2019 - Tracey James

Doug Kessler says: Ambiguity Rocks in Marketing

Creative Confidence in Disguise?
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I Say Nup to the Cup

Monday, October 21, 2019 - Tracey James

I Say Nup to the Cup

Having owned and loved horses all my younger life and lost two to tragic deaths*, I can’t fathom how anyone could knowingly kill a healthy horse. While everyone's talking about cruelty, find out what the real issues are in horse racing, why a shakeup is overdue - and how you can help.    Read more


How to Maximise Trade Show ROI

Thursday, October 10, 2019 - Tracey James

How to Maximise Trade Show ROI

The success of trade shows, conferences and exhibitions requires more than girls and giveaways and isn't measured by how many email addresses you collect.  Events like these have only one meaningful metric - ROI. This checklist shows you how to plan to maximise ROI - long before you pay a cent - and know for sure if it will be worth attending next time.  Read more


Steal Hollywood's Secrets to Boost your Landing Pages

Wednesday, October 02, 2019 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

If you're a film buff you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Recently a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention. I investigate how much we can still learn from greats like Billy.   Read more


7 Hacks to Make the 80/20 Rule Deliver Higher Value Leads

Tuesday, October 01, 2019 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Should you stress out about digital response rates? They're going down because attention spans are too - yet traffic, spam and defences are going up. So, if your response rates are below average, you do need to stress because the average isn't impressive. I look at 7 easy hacks to buck the trend.  Read more


Australia – Death of the Innovation Nation

Tuesday, September 24, 2019 - Tracey James

Australia – Death of the Innovation Nation

I studied Biotechnology, believing Australia was a forward-looking country, keen to find new solutions to old problems and eager to embrace new technologies. How wrong I was! To make the point, I contrast how Queensland and South Australia are each shaping its energy future: one is pursuing the past, the other the future.         Read more


How to Win Trials, Bake-Offs and PoCs

Friday, September 13, 2019 - Tracey James

How to Win Software Trials and PoCs | Technoledge

If you sell enterprise hardware, software or services, you've probably invested in these 3 'try-outs' and lost more than you expected.  There are reasons. In this post, I profile the 6 most common 'pre-purchase try-outs' — the benefits and pitfalls, when to choose which, when to charge — and how to win more. The principles apply equally to software, hardware and services.    Read more




The last marketing company we used cost us a lot of money and gave us nothing of any value. We gave them quite a good chance too. With Technoledge, you’ve been open and direct with us, giving us constant feedback and adjustment. More than that, the initial analysis was more valuable than anything we gained from the others. I’m very comfortable with this process.
Sam Forbes
CEO, 6YS

 

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Coretech

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Customers keep telling us it’s our pragmatic approach that makes the difference. We don’t tell them that anything is possible, we show them what will work in their situations - and they like that. At last we have collateral that actually tells our story.
Alan Schaverien
Sales & Marketing Manager, Janusnet

 

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Markitforce

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