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Craig McLachlan, Don Bourke, Tiger Woods - Lessons in Crisis Mismanagement

Sunday, January 13, 2019 - Tracey James

Craig McLachlan: Crisis Mismanagement 101

On Friday January 11, 2019, Victoria Police charged actor Craig McLachlan with nine counts of assault, seven of them indecent. So, what's this to do with Technology Marketing? Well, if someone makes public claims about you or your company, there are two ways to react: one that works and one that doesn't. This blog post shows you the difference.      Read more


When to Send Granny a Naked Santa

Friday, December 14, 2018 - Tracey James

When to Send Granny a Naked Santa

You probably wouldn’t send Granny a card with this Naked Santa (even with a clear image; thankfully this isn't) unless she had a great sense of humour. It’s all about knowing your audience and respecting the relationship. In this post I show why Content Strategy – creating, personalising and sending out your content – is the same, and when the right Naked Santa is just the ticket.       
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Why Even the God Particle Needs Marketing

Monday, November 26, 2018 - Tracey James

Marketing the God Particle is Technology Marketing Failed

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) where the God Particle was discovered. Scientists were clearly having loads of fun, but practical results were scarce. How come?      
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Why Landing Pages and Hollywood Films Have Lots in Common

Monday, November 19, 2018 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

If you're a film buff, you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Yesterday, a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention.  I investigate how much we can still learn from greats like Billy.       Read more


Game-changing Clean Energy Breakthroughs

Tuesday, November 06, 2018 - Kim Brebach

Game-changing Clean Energy Projects

Innovators in renewable energy are setting a furious pace, and leaving governments eating their dust. Scientists and businessmen are forging ahead while politicians squabble. In this post, we explore 8 projects from Down Under and the world that show how quickly the cleantech vision has become reality. In some cases, these breakthroughs are breathing life into baskets cases of former technologies. Win-win.
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Effective Leadership: Learning from Turnbull’s Mistakes

Friday, October 26, 2018 - Kim Brebach

Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes | Technoledge

When Malcolm Turnbull toppled Tony Abbott as PM in 2015, you could almost hear the cheers across the country, from Cairns to Hobart and Byron Bay to Perth. Such was the mood, the new PM could’ve done almost anything in the first 3 months and gotten away with it. But he did nothing. We remind the ex-PM of the 6 rules of effective leadership.
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How to Win Trials, Bake-Offs and PoCs

Monday, October 22, 2018 - Tracey James

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise hardware, software or services, you'll know these 3 tests well. Each has a place in the sales cycle but they can all chew up resources and go nowhere. In this post, looking mainly at software, we profile the 6 most common 'pre-purchase tests' - the benefits and pitfalls, when to choose which, when to charge — and how to win more. The principles apply equally to hardware and services.  Read more


How South Australia Won the Great Energy War

Wednesday, October 17, 2018 - Tracey James

How South Australia Won the Great Energy War

While consumers and energy companies cry out out for leadership in Australia's energy crisis, our new PM responds with no federal energy policy at all. In this post, we chart how South Australia won the energy war in the face of federal government derision, insult and apathy.   Read more


7 Hacks to Make the 80/20 Rule Deliver Higher Value Leads

Monday, October 08, 2018 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Should you stress out about digital response rates? Across the board they're going down because traffic, spam and defences are going up - and attention spans are going down. So, if your response rates are below average, you do need to stress because the average isn't very high.  We look at 7 easy hacks to buck the trend.  Read more


The Men who Made our Children Fat

Friday, September 28, 2018 - Kim Brebach

The Men who Made our Children Fat

The Men who Made us Fat is a confronting BBC series that charts over 5 decades the links between obesity and food marketing. In this post, I explore the devious ways food companies peddle their products to kids, and question how they're allowed to push products that are seriously harmful.      Read more




I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox

 

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Markitforce

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Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc

 

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Rubik

6YS

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